Jumat, 29 November 2013

[D608.Ebook] Download PDF The Art of Analog Layout (2nd Edition), by Alan Hastings

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The Art of Analog Layout (2nd Edition), by Alan Hastings

Verbal explanations are favored over mathematical formulas, graphs are kept to a minimum, and line drawings are used in this user-friendly book. Clear guidance and advice are provided for those professionals who lay out analog circuits. Matching of resistors and capacitors: Includes causes of mismatch, particularly the hydrogen effect and package shift. MOS Transistors: Covers a brief history of floating gate devices, EPROM and EEPROM. Applications of MOS transistors: Expands information on failure mechanisms, including BVdss/Bvdii, SILC, NBTI/PTBI and GIDL and the difference between electrical and electrothermal SOA. Consideration of failure mechanisms as crucial to layout: Integrates further information into many chapters covering various devices. Standard bipolar, polygate CMOS and analog BiCMOS: Covers all three fundamental processes. A valuable reference for professional layout designers.

  • Sales Rank: #1066950 in Books
  • Published on: 2005-07-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.50" w x 7.90" l, 3.45 pounds
  • Binding: Paperback
  • 672 pages

Most helpful customer reviews

4 of 5 people found the following review helpful.
Highly Recommended Book On Bipolar & CMOS
By Michael Wright
I own this book, as do several of my co-workers. At the time I purchased it, just after it became available, late 2002 if memory serves, I could find only a few books on the subject, including Dan Clein's 'CMOS IC Layout'. I was most happy with this book to teach analog layout techniques. I judged this book as the best, as it is more detailed, deeper, more technical, broader. (See my review of CMOS IC Layout for more comparisons.) There is a lot of bipolar, but even analog CMOS layout makes use of parasitic bipolar junction tranistors and parasitic field FETs that all high voltage analog mask designers need to deal with. Yes, it is arguably lite on ESD, and, as an experienced analog chip designer, I was sad that I could not find mention that CMOS FET and poly resistor matching is generally scaled by the square root of the area, and alot more engineering level detail could be included in that section. Still, this book is the best for analog layout techniques as of 2004.

37 of 38 people found the following review helpful.
The Art of Teaching Analog Layout Issues
By Dan Clein
First, I was very curious to see what a book that covers ONLY analog layout can say. Second, I was eager to see what kinds of topics covered by me in "CMOS IC Layout, Concepts, Methodologies and Tools" are better covered in the "Art of Analog Layout". I ordered the book and spend 2 weeks of night reading to see what the competition did...
I have to be honest and recognize that this book is really trying, with a lot of success, to bring the "science" of circuit design closer to the "Art of Integrated Circuit layout". This is the first book that is coming from processing, physics and design toward a better layout practice. Starting from device physics, semiconductor fabrication, examples of various processes, etc., Alan Hastings is concentrating all his energy to make us, the IC Layout Designers, better prepared to understand all the analog requirements. He is explaining in very deep details why we have to obey design rules, why we need matching devices, diodes, and is teaching us how to work with sensitive devices like Resistors and Capacitors in an analog high speed environment. This book represents a MUST for any IC Layout Designer involved in high speed design, small gate size, special exotic processes, etc., anywhere were the understanding of the process is a basic requirement. BiCMOS, Bipolar and CMOS process fabrication issues are explained to the level that becomes directly useful in a day to day practice of an Analog Layout Designer. I would recommend this book for layout people involved in DIGITAL design, so they can get a grasp of what are the issues in analog and try to address them in their world. As gate size shrinks some of today analog solutions start to be needed for tomorrow-digital designs. Signal integrity, low power libraries, cross talk, clocks symmetry, noise in high-speed designs, special guard rings, etc., are already some of the topics that 10 years ago were only the subject of analog designer.
Thank you Alan, I learned a lot from your book and I am happy that you spent the time and effort to make us better prepared for "The Art of Analog Layout".
Dan Clein, Manager Mixed Signal Layout, PMC-Sierra (Ottawa)
Author of "CMOS IC Layout, Concepts, Methodologies and Tools", Cometic@ieee.org

5 of 5 people found the following review helpful.
Finally a hands-on approach to analog IC layout!
By Tom Windelinckx
Books on layouting integrated circuits that are practical and don't use an overwhelming amount of maths are very hard to find. But now Alan Hastings has come up with "The Art of Analog Integrated Circuits". Based on his own experience as a circuit and layout designer, he covers every aspect of IC layouting, covering bipolar, CMOS and BiCMOS. He uses a hands-on approach, trading maths for intuitive insights, and gives pointers to overcome real-world problems (somewhat like the other "The Art of..." electronics book!). Important topics include failure mechanisms (ESD, latch-up, ...), matching, device merging, guard rings, high-voltage devices and many more. In short, THE book for anyone that needs an introduction into analog IC layout.

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Selasa, 19 November 2013

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  • Sales Rank: #1741730 in Books
  • Published on: 2006
  • Binding: Unknown Binding

Most helpful customer reviews

0 of 0 people found the following review helpful.
2006 Arkansas Fuel Gas Code
By Zahadoom
The book was exactly as advertised, shpped on time. Not much more I can say about the book except it is way overpriced but sole source of a product does that.

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Minggu, 03 November 2013

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Charisma on Command: Inspire, Impress, and Energize Everyone You Meet, by Charlie Houpert

Have you ever encountered someone with magnetic charisma?

The type of person that you just immediately liked and trusted? That commanded respect without hardly uttering a word?

Maybe you've even felt something like it before....like everything you said was engaging and made people laugh. Like people were just drawn to you.

Do you want to know how to turn that personal magnetism on at a moment's notice?

Then this book is for you!

Charisma on Command will teach you how to tap into your charismatic potential so that you can turn it on whenever you want. It draws on analysis of the most charismatic people in the world, including Steve Jobs, Bill Clinton, Russell Brand, Oprah Winfrey, Martin Luther King, Tony Robbins, and more. You'll learn the mindsets, body language, and exercises that can make you the person others are drawn to. The type of person you might meet for a minute, but remember for a lifetime.

  • Sales Rank: #46659 in eBooks
  • Published on: 2014-08-20
  • Released on: 2014-08-20
  • Format: Kindle eBook

Most helpful customer reviews

38 of 38 people found the following review helpful.
This book's advice is more actionable, realistic, and faster to read for those serious about improving their social life.
By Janet Chang
Compared to other books on charisma on the market, this book is...
1. More actionable.
There is a 30-day action guide at the end, like a workout plan for your charisma skills.

2. More realistic and nuanced in its advice.
Not the typical "Make more eye contact!" quips, nor the vague Dale Carnegie advice on "Show interest in the other person by asking them questions"--the authors actually go into detail on crucial things you need to do before asking people about themselves, in order to have them actually care about giving good answers..

3. Easier and faster to read.

The book makes an important distinction between mindset (inside) vs. behavior (outside). If you have all the "right" behavior but you don't have the inner mindset to match it, people will notice the incongruence, and feel that it lacks in authenticity. For example, the first part detailed 12 Charismatic Convictions, all of which were related to mindset rather than behavior:
- I'm okay. I will be okay.
- I care more about my character than the opinions of others.
- I have impeccable integrity.
- Don't convince.
- Communicate your purpose.
- Break solemnity and be fun.
- Broach taboo topics.
- Demonstrate clear boundaries.
- Break down physical barriers.
- Be liberal with your praise.
- Let others know when you're nervous, pissed, or hurt.
- Reveal your flaws.

Only then is there discussion of outer behaviors to practice (body language, style of dress, conversational techniques). Things I started using immediately were:

- Eye contact, beyond the basics: How to make eye contact while coming across as "competent" and "confident", instead of "creepy" (the Bill Clinton "squint" vs. wide-eyed deer-in-headlights look).

- The 3 types of conversations (news, fun, values), and when it is appropriate to use each (except news--never fall into the "news" type of conversation)

- Answer the 3 most common questions in a way that hooks others' interest immediately ("How are you?", "Where are you from?", and "What do you do?")

The only thing that I wish was in the book is a walkthrough of how to lead and command in a group environment.

60 of 67 people found the following review helpful.
His Charismatic Examples are People Who Fail to Follow His Advice.
By V. Bede
The book starts off very strongly. The story about the Reddit founders and the author's personal story (marred, however, by the unnecessary detail that the girl who spurned him came back and he got to blow her off...though he did so because he feared being rejected again. Really?). It then tells the important non-verbal story of charisma at the start of chapter two. He continues going strong with his writing on the power of conviction. I was convinced I was going to give this book 5 stars. Then the wheels start coming off his wagon.

"You build conviction that you have impeccable integrity by living with impeccable integrity. ...You cut out lying. Even the little white lies. Even the lies of omission." p. 49. Two things. One of his foremost example of charisma is Bill Clinton (a charismatic person of the first order, but one who was not known for impeccable integrity--not telling lies of omission, etc.--even while he was undeniably charismatic). Second, I am not sure anyone living or breathing lives up to this standard.

Some of his advice about charismatic people seems fuzzy and tangential. How does being the first to bring up "taboo" topics like religion, politics, money or sex make you charismatic? I know a few people who do this and they are often viewed as annoying, socially inept, and not charismatic.

There are moments when he regains his footing and again offers sound advice, but I became much more wary of what he was writing because it seemed so spotty. His message lacks integrity and soundness. For example, after offering several pieces of good advice he recommends introducing people with a flattering headline. For example, "Meet Mary, the smartest person I know. Don't get mad if she makes you want to go home and study--I feel that way too!" p. 98. Gag me! If I was Mary I would probably punch "Mr. Charisma," and if I was being introduced to Mary I would probably say hi and then bye.

Ask yourself, does this sound true to your experience: "Eye contact while speaking is one of the most powerful and least used modes of communication." p. 102. Least used? What? My friends must all be aliens because we look into each others eyes when we talk.

Other advice, "Boom when you speak. ...Charismatic people are often louder than is comfortable than the rest of us." p. 129. To justify this recommendation he refers to friends of his. He does not use the example of Bill Clinton, whose voice is soft and whispery. Or that of other people he says are charismatic. Steve Jobs? The only time his voice boomed was when he was chewing out subordinates behind closed doors. In public he was soft spoken, enthusiastic but not loud. Same for Will Smith. Infectious smile, undeniable charisma, but I never think of Will as loud. Again, his primary examples fail to display what he considers to be charismatic.

When he finally gets to the 30 plan to become charismatic he really flies off the rails. Take day two, eye contact. Then day three smiling. Whoa Nellie! It can take weeks to change a single behavior. Behavior change is extremely difficult (try dieting or starting an exercise program). And you are going to knock off adopting two new behaviors in two days? Get real?

Where does this book fail? It seems to have been written by a young man who is on to something but has yet to grasp his subject completely. Perhaps by the fourth or fifth rewrite it will be worth four stars, and ten years from now, when he has truly grasped his subject, he will write a five-star book wherein his advice, and his examples of charismatic people, are in alignment.

17 of 18 people found the following review helpful.
A little about me... I have been ...
By Joey K
A little about me...

I have been doing self-help for about a year now and throughout the process I have been trying to find ways to become more charming and charismatic. After sifting through much work of Mark Manson, Corey Wayne, RSD, and a few others, I have found this book to really bring those small pieces I found together in one.

What you will get out of this book is really what you put in. You can read it and take no action and guess what you'll still be the same! However; after reading and applying the techniques I have noticed a change not only in myself but in the way people respond to me. Their eyes light up when I start to tell a story - they actually want to hear what I have to say.

All in all this book is worth your time and money. It definitely has improved the quality of my life and my interactions.

P.S. I'm a sucker for Charlie's writing style - it really draws me in ;)

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Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.

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Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships.

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* Integrative structure organized around the author's 'CRM Value Chain' model.
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  • Sales Rank: #3009976 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2003-12-17
  • Original language: English
  • Number of items: 1
  • Dimensions: .86" h x 7.38" w x 9.70" l, 1.68 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

Review
"Absolutely the best exposition of Customer Relationship Management. I can't think of a better guide to increasing your performance and profits.

This book belongs on the desk of every company that is serious about CRM. The wealth of information and insight is astonishing."
- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA.

"Here, at last, is a mature account of CRM without the hype and spin. Buttle makes it crystal clear why any program should be business-led. He also shows how rewarding, if demanding, CRM can be. The ideal antidote to the message of the shrink-wrapped software peddlers."
- David Harvey, Director, European Centre for Customer Strategies, www.eccs.uk.com.

"With great clarity and practical relevance, this book delivers a much-needed, multi-faceted roadmap for treating Customer Relationship Management as a core business strategy. Francis Buttle's rich and well-balanced text offers a refreshing departure from many of the technology-heavy or lop-sided views that surround this important subject."
- Fred Wiersema, President The Customer Strategy Group LLC, USA and co-author of "The Discipline of Market Leaders"

"The author does a magnificent job of gathering the difference perspectives, categorizing them, and presenting a comprehensive overview. This is an easy-to-use textbook with a pleasant and engaging format. Each chapter begins with a list of "Chapter Objectives" that tells readers just what they will understand by the end of the chapter. There is also a "Summary" at the end of each chapter that neatly ties up the important concepts. Throughout the book, the author includes illustrative mini-cases that put some flesh onto the bare bones of a particular CRM term or concept. The cases are quick and interesting anecdotes. There are also many visuals to enhance the subject matter.

I would recommend this text for business students at either the undergraduate or graduate level; and for non CRM practitioners who want an easy to grasp overview of a complex subject. There is enough information here to sell the idea of CRM internally, hire CRM consultants and work intelligently with them."
- Marty Landrigan, Landrigan Marketing Research, Sudbury, MA USA

About the Author
Francis Buttle, PhD, is founder and principal consultant of Francis Buttle & Associates,a Sydney, Australia-based business that helps organizations become more skilled and successful at customer acquisition, retention and development. Francis has spent most of the last 30 years in various academic roles around the world. He has been a Professor of Customer Relationship Management, Professor of Marketing,Professor of Relationship Marketing, and Professor of Management at a number of leading graduate schools of management, including Manchester Business School (UK), Cranfield School of Management (UK) and Macquarie Graduate School of Management (Australia). He was appointed as the world's first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences, and a serial blogger. Francis has developed, run or contributed to many management development programs, and has advised or consulted to numerous for-profit and not-for-profit organizations in the UK, Australia, USA, Hong Kong, Singapore and New Zealand. Although he quit full-time academic life in 2006, he still supervises doctoral candidates, and conducts customer-related research. Francis lives on Sydney's North Shore, is a qualified but reluctantly retired rugby union referee, enjoys cycling and kayaking, and rides a Suzuki. Francis has degrees in management science, marketing and communication. His PhD was earned at the University of Massachusetts. He is an elected Fellow of the Chartered Institute of Marketing. He can be contacted at francis@buttleassociates.com. Find out more at www.buttleassociates.com

Excerpt. © Reprinted by permission. All rights reserved.
Examines the core issues of CRM based around the authors' own CRM Value Chain model

Most helpful customer reviews

13 of 13 people found the following review helpful.
Great text and guidebook
By Paul K. Ward
This should be considered for any curriculum through the master's level as an overview of CRM. I've been steeped in marketing and management texts for months and most of them miss the mark entirely on CRM.

Buttle's writing is clear and his organization of the material is even better. I especially appreciated his discussion about quality and the importance of understand that the market's perception of quality drives satisfaction and competitiveness. This helps fill in what is a chronic gap in CRM: Most companies look for ways to find the right customers and fire the bad ones using data analytics that they call CRM, based on some of the most insidious principles of customer value management (CVM), viz., that it's the value the customer has to YOU that matters most. That's not the full picture. It's the value YOU have to the customer and prospect that makes sure you're going to be around for any length of time.

This is but one example of how Buttle has laid out CRM as a complete view of the organization, inside and out.

My only "ding" is that it needs to be updated a bit: The next part of CRM will be customer experience management (CEM), which starts with a business rules layer driven precisely by perceived value metrics, so that the right value components of your value proposition are expressed in the right channels in the right way. Another trend that should be emphasized more is the value of using a multi-channel approach for gathering the voice and behavior of the customer to drive innovation, operations and marketing.

So, if you're interested in a well-written, documented, rich and yet broad view of CRM and its implications for your organization, Buttle is a great buy. But also pick up something on customer experience management.

5 of 5 people found the following review helpful.
The best CRM text I have read
By Kommie
I have read a number of CRM texts, however, this is a mile ahead and I would have to say it is the best CRM text that I have read.
It offers an excellent introduction to the principals of CRM and each chapter builds on the last, presenting a logical view of CRM from a marketers perspective, not from a that of a software engineer, a welcome change.
A must read for marketing profesionals and academic marketing courses.

0 of 0 people found the following review helpful.
Customer Relationship Management
By Carolynn R. Nutter
This was a great read...the book clealy outlined the tools necessary for efficiently effecting a CRM model.

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Jumat, 01 November 2013

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A comprehensive, illustrated guide to procedures in colorectal surgery. Now in its third edition, this volume includes new chapters on IBD and on Crohn's Disease.

  • Sales Rank: #14652592 in Books
  • Published on: 1984-06-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 804 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Thorough, clear & concise
By C. Matra
Bravo! Excellence in every aspect, Dr. Corman's thorough coverage and clarity transcends all other publications covering colorectal surgical procedures. Bravo, also, to illustrator L. Barnes. Beautiful illustrations! (Never thought the day would come when I'd refer to anything colorectal as 'beautiful'!)

2 of 2 people found the following review helpful.
excellent again
By A Customer
Newly expanded with greater emphasis on techniques and very current references (1997). Dr. Corman review the current data in a concise fashion and then adds his opinion clearly labeled as such.

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spectacular...!
By L. Canyurt
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