Sabtu, 22 Maret 2014

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Selasa, 18 Maret 2014

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A Perfect Mess: The Hidden Benefits of Disorder - How Crammed Closets, Cluttered, by Eric Abrahamson

"An engaging polemic against the neat-police who hold so much sway over our lives." -The Wall Street Journal

Enthusiastically embraced by readers everywhere, this groundbreaking book is an antidote to the accepted wisdom that tight schedules, neatness, and consistency are the keys to success.

With an astounding array of anecdotes and case studies of the useful role mess can play in business, parenting, cooking, the war on terrorism, hardware stores, and even the meteoric career of Arnold Schwarzenegger, coauthors Abrahamson and Freedman demonstrate that moderately messy systems use resources more efficiently, yield better solutions, and are harder to break than neat ones. From clutter to time sprawl to blurring of categories, A PERFECT MESS will forever change the way we think about disorder.

"A compelling and comical tour of humanity's guilt-ridden love affair with accidents, messes, and randomness... Combine the world-is-not-as-it-seems mindset of Freakonomics with the delicious celebration of popular culture found in Everything Bad Is Good for You to get the cocktail-party-chatter-ready anecdotes of 'messiness leading to genius' in A PERFECT MESS." -Fast Company

  • Sales Rank: #2473129 in Books
  • Published on: 2006
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.53" h x 1.34" w x 6.38" l, 1.37 pounds
  • Binding: Hardcover
  • 288 pages

About the Author
Eric Abrahamson is a professor of management at Columbia University's School of Business, and author of Change Without Pain. David H. Freedman is the author of three books, and is a business and science journalist who has written for The Atlantic Monthly, Newsweek, and Wired, among others. Abrahamson lives in New York, and Freedman in Massachusetts.

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50 of 51 people found the following review helpful.
Strong on ideas, light on useful suggestions
By Trent Hamm
Over the last several years, I've worked very hard to become more and more organized with my stuff. I used to have a very difficult time finding things that I needed when I needed them and I also had some degree of difficulty effectively managing my time. Thankfully, over the last few years, I've really managed to conquer both of these. I feel incredibly productive on an average day now and I rarely have trouble finding the things that I need.

Yet with all this organization, I find that there are simply some things where organization gets in the way. The best example I can think of is brainstorming. When I go to the library, I find lots of books and articles worth reading. I often photocopy interesting passages there. At home, I often jot down notes from things that I observe as well as tearing articles out of magazines as I read them.

This ends up being something of a pile of ideas. And what I've found is that this pile of ideas is much more effective if it's chaotic. If I try to order it, I get fewer ideas out of that pile. On the other hand, if I just let it be, tossing new stuff on there in a haphazard fashion, it starts to click. Then I just set aside some time each week for brainstorming, where I grab articles from that pile at random, read what I've highlighted, flip through personal finance books, and so on. This chaos generates ideas - things that would not have normally associated themselves together sometimes become linked because of this mess.

Frankly, sometimes it's better to have disorder. And that's the idea behind A Perfect Mess by Eric Abrahamson and David H. Freedman. They argue that there is often a significant benefit in productivity, creativity, resilience, and profit in allowing a certain level of messiness and they offer a ton of advice in finding that balance.

1. The Cost of Neatness
Abrahamson and Freedman open the book by arguing that there is a significant cost to neatness, one that is often not repaid by the benefits of neatness. One particular example they use is that of an ordered pack of playing cards, used in essence to represent a filing system. If you need to retrieve four specific cards from a pack of playing cards, it will be much easier to find them from a pack that's organized by suit and rank than from a pack that's in random order. However, there's a very large up front cost in actually organizing the cards into order. Plus, there's also a time cost in refiling - when you have to return the four cards, you have to put them back in the right place in the ordered deck, whereas with the unordered deck, you can throw them in wherever (or perhaps right at the front, because you're likely to need certain files more often than others). They argue that the time cost of the initial filing plus the time cost of refiling doesn't add up to equal the net benefit of being able to pull out a particular card a bit more quickly.

2. A Mess Sampler
Here, several areas of messiness are surveyed: desks, lawns, corporate planning, and noisy phone calls are discussed in detail. They conclude from these surveys that there is an inherent cultural bias towards neatness, but that this cultural bias might not be beneficial at all in many situations. I particularly liked the argument about lawns - it struck a note with my green sensibilities. Imagine a suburban neighborhood where everyone keeps their lawn immaculate with regular mowing, fertilizers, and seeding that damages the soil over the long term but keeps a gorgeous lawn in the short term. Then, imagine one house that's "green" and would rather that their lawn become natural prairie than the well-fertilized beasts around them. Guess who's considered the outcast?

3. The History of Mess
Something of a history of organization follows, covering in detail many historical movements. In particular, Frederick Winslow Taylor is discussed - he was a business analyst in the late 19th and early 20th century who wrote the very influential book Principles of Scientific Management, which argued strongly on behalf of time organization and regimentation within the workplace. In short, they seem to conclude that the pro-organization and anti-mess philosophy of today largely comes from principles that work in narrow situations that came to be applied and accepted in a far broader sense than they were originally intended.

4. The Benefits of Mess
Abrahamson and Freedman offer tons of examples of how messiness is actually beneficial in various methods of life, piling together a ton of anecdotes that make a lot of sense. One example that particularly stood out to me was that of Harvey's, a small-town hardware store that basically just crams stuff on the shelves and effectively relies on personal observations of customers and employees to know when to restock. The whole store comes off as chaotic and unorganized, but because of the arrangement, they save money on organization (there's no real need for more organized stocking) and on sales per square feet (because there's so much jammed in there, customers walk by more items on their way to and from their intended purchase, increasing impulse buying opportunities).

5. Messy People
The authors address the idea that people are messy in very different ways, some healthy and some not so healthy. The crux of their argument here seems to be that there's a happy medium point that's effective - one can easily be too messy, while people can also become completely obsessed with organization. Most of the examples show this conflict - people tend to be successful with some degree of disorganization in their life, but are distracted by too much messiness or too much obsession with neatness.

6. Messy Homes
My mother was a firm believer in the idea of "dirty floors and happy kids," meaning that it was more important to build a strong relationship with your children than it was to keep a perfectly clean house. I tend to believe in the same thing - you're better off playing out in the yard with your children than scrubbing in the corner with a toothbrush. The authors go even further here, suggesting that most disorganization in the home is merely a sign of being lived in - why have a spotless garage if your kids don't have a place to put their baseball gloves?

7. Mess and Organizations
If the last several years have taught us anything in the technology sector, it's that large, traditional, top-down organizations don't innovate nearly as well as seemingly chaotic little startups. Why is that? In smaller organizations, there's more opportunity for people to interact from different parts of the organization - the CEO might have an office next door to most of the coding team and they interact several times daily. That type of interaction - and thus "messiness" of ideas - doesn't happen in larger organizations. Again, there are some limits to this - this works well for a team of 20, but chaos in a team of 20,000 can be a huge problem.

8. Messy Leadership
The primary point of this chapter is that there is no standard pattern of leadership, nor is there any standard pattern for messiness. People lead effectively in different ways, and they show this through profiles of different leaders, from the strong questioning and anti-authoritarian leadership of Bert Rutan to the highly structured leadership of Steve Jobs at Apple. My take from this is that generic guides for how to be a leader don't really work - there are lots of leadership styles and there's no recipe to blindly follow to success.

9. The Politics of Mess
Our laws are a perfect example of the mix of order and chaos. Laws are often haphazard and seemingly contradictory, plus they're being edited and rewritten all the time. Yet, out of the chaos of laws comes the order of society, where we have a ton of freedom and individual autonomy while so many of our needs (like roads, laws that protect our property and safety, etc.) are just simply met. Great success and order from chaos, indeed.

10. Optimizing Mess
A big theme of this book has been that a certain level of mess is good, but how do you deal with things if there's too much mess - or not enough mess? The rule of thumb here seems to be to try new things, usually an increment at a time. My favorite example of this was "no luck poker," which sought to greatly reduce the randomness in the amount of luck in poker. This would make poker less "messy" and more organized - and, obviously, it flopped. Why? Poker (at least in the no limit hold `em variety) has a very nice balance of order and messiness, and disrupting that makes for a less compelling game.

11. Messy Thinking
I quite liked this chapter, as it summed up quite well why my method of having a pile of random ideas and notes seems to work so well for my writing. In a nutshell, messiness helps in situations where making connections that aren't observed by others is valuable. Brainstorming is the perfect example of this - when you're just pitching thoughts, messiness is a very good thing. On the other hand, when you're fleshing out an idea, less messiness is good - you need a framework, not a bunch of ideas flopping around in the muck.

12. Pathological Mess
Excessive messiness (or excessive neatness) is often the sign of a psychological problem. For example, excessive hoarders (people who keep so much stuff that they have to wall off pieces of their homes, for instance) are exhibiting symptoms of pathological messiness, as are people who have a hard time concentrating on specific tasks for more than a moment or two. If messiness causes deep obstructions in your day to day life, seek some help. Some messiness is good - too much is a real problem.

13. The Aesthetics of Mess
Abrahamson and Freedman close the book with the astute point that messiness and disorganization plays a key role in art, both high art and popular art. Pulp Fiction, for example, is successful because of the messiness of the ordering of scenes; Donnie Darko is another example of how disorder in the plot makes the entire thing more compelling. The idea of a strict beginning, strict middle, and strict end of an organized book, film, show, or anything often limits what can be told - tossing out that structure and making it messy also makes things interesting.

*Some Thoughts on A Perfect Mess*
Here are three things I think I think about A Perfect Mess.

It's really all about optimization. Organization is only useful if it winds up being a net gain after you subtract the invested time. That's why most overarching organization schemes tend to fail - there's too much work involved in maintaining the system.

This is also why GTD works for me. There's almost no overhead for GTD, at least the way I do it. My method is a nice mix of messiness and order - I just jot down thoughts in my notebook as they come to mind and deal with that little mess later on. Instead of trying to keep stuff ordered, I find it more important to just get the ideas down and deal with that little mess later.

This book was long on ideas, but light on specific actionable points. Mostly, it just seems to be a very effective and thought-provoking argument against over-organization. It doesn't offer specifics on finding that balance for yourself, other than to try new things incrementally instead of diving in to a huge, overarching organization plan.

*Is A Perfect Mess Worth Reading?*
A Perfect Mess is loaded with a lot of compelling thinking about the balance between organization and messiness and often concludes that messiness (to an extent) is a very good thing.

If this seems like a no-brainer to you, this book probably won't light your fire. On the other hand, if you find yourself disagreeing with or intrigued by the premise, particularly if you have challenges with organization in your own life, A Perfect Mess is an enjoyable and thought-provoking read.

My only real complaint is that it doesn't offer much specific direction on how to find the right messiness balance in your own life. You have to dig that out from in between the lines. It might have been powerful to have a final chapter that drags those points and principles out into the open.

Even given that, A Perfect Mess was a worthwhile, compelling read. Check it out.

37 of 38 people found the following review helpful.
Don't lose this book in your clutter
By Dr. Cathy Goodwin
I have a feeling reviewers of this book will be self-selected. You're drawn to A Perfect Mess if you're living in clutter now and are tired of being told to "Just get organized." Judging by this book's amazon rank, that's a lot of us.

I can remember having the messiest desk in my grade school class and then the messiest office in my building when I was a college professor. My home office is cluttered. But when I try to get organized, I just end up losing things.

Besides, I love reading books that question our basic, taken-for-granted assumptions.

The best parts of the book are those that call attention to the cultural aspects of messiness. Countries have different definitions of order. The Japanese (possibly because they live in small spaces) tend to take a high level of neatness for granted. Parking garages won't accept motorcycles because they don't fit the definition of cars, according to the authors.

Secondly, the authors spell out the astronomically high value Americans place on organization. Professional organizers flourish. We spend millions on closet organization. Many people (and even more organizations) associate messiness with incompetence.

The authors carried out their own informal interviews, but they could have cited research. About 20 years ago a professor at Arizona State University, Mary Jo Bitner, conducted experiments where she showed airline passengers photos of a travel agent's desk. One group got the "messy" version and others got the "neat" version. Passengers were prepared to blame the "messy" agent for all sorts of errors, even those beyond the agent's control.

Around the same time, I recall reading a newspaper article addressing the reactions of freshmen at UC Berkeley to their "unkempt" professors. Some (especially those from uniform-wearing private schools) had to be convinced that a messy person could be smart.

On a micro level, we learn that people have different styles of organization. The authors introduce us to Judith Kollberg, who recognizes people who can't work with standard categorization systems. She identifies their strengths as she defines unique programs for each one. I suspect I'd fit this definition. When I create my own ad hoc systems, I stay organized more than when I try to follow others.

Naturally, I was drawn to the chapters citing the negative elements of organizing. Lawns make no sense in arid climates, yet homeowners' associations encourage them. I particularly liked the 7 ineffective habits of time management: personally I think "focus" can be overrated, especially in early stages of an enterprise.

The chapter on the history of mess and order is priceless. "God was the first professional organizer." It's not about religion: it's the notion that humans have always sought to bring order out of chaos.

A Perfect Mess does get messy in places (as other reviewers have noted). The authors express their philosophy as they create this book. They never say, "Here's precisely what we're discussing." They never define. So some scenarios seem to relate more to customer service, randomness or ad hoc responsiveness than to messiness.

On the plus side, we readers get an amusing book that's thought-provoking, well-written and fun to read. On the negative side, we get a jumble. Some case studies are really about customer service and randomness rather than messiness.

In the end, ironically, the messiness of the book supports its own message. The only boring part of the book comes in the chapter on classifying the messy and the mess.

Messiness triumphs. Earlier the authors show how messiness creates unexpected connections: a scientist picks up two papers from his messy desk, makes a connection and creates a blazing new discovery. Here, some topics can be neutralized because they're discussed in the context of messiness.

For example, the authors show that we are hard wired to see order even where none exists. We try to tidy up our memories. We believe that bad things happen because people deserve them (the famous "just world" theory). While this section has a questionable place in the book, I wish the authors had said more rather than less. For example, a lot of New Age beliefs like "Things happen for a reason" can be traced to this mental pattern.

If these topics had been relegated properly to a psychology book, many readers would never learn about them. Yet everyone who relies on memories to make decisions (as as juries in legal systems) should understand the way our minds work. Presenting these concepts in relation to messiness takes away much of the emotional charge and makes readers more willing to listen.

Bottom line: Despite a few flaws, I am delighted to see this book. It's high time we recognized the subtle discrimination pervading society against the organizationally challenged. Here's a great first step. Let's see some bumper stickers with the red "no" slash against the word "organization."

Cathy Goodwin [...]

68 of 74 people found the following review helpful.
Sometimes a mess is okay
By Debra Hamel
In their book A Perfect Mess: The Hidden Benefits of Disorder authors Eric Abrahamson (a professor of management at Columbia Business School) and David H. Freedman (a contributing editor at Inc. magazine) question the widespread assumption that organization and neatness are inherently better than disorder and clutter. They argue that in fact some degree of messiness is very often to be preferred to strict order--because the cost of maintaining order can be higher than the benefits accrued from it, for example, because disorder can be the mother of invention, because messy systems can be more efficient and robust than perfectly neat ones. In making their case Abrahamson and Freedman do not confine themselves to domestic mess--the topic that leapt to my mind when I first saw the book's title. Clutter is just one of twelves types into which they categorize messiness. Others include "time sprawl," as when tasks are left unprioritized, and "convolution," which occurs when organizational schemes are illogical. Accordingly, the authors discuss not only messy homes and offices but messy leadership and messy organizations, pathological messiness and artistic messiness.

The topics covered in A Perfect Mess are far reaching--from the suspect claims of professional organizers (for example, that the average person wastes an hour a day looking for things) to Arnold Schwarzenegger's "improvisational lifestyle" (incredibly enough, he doesn't keep a schedule, or didn't, at least, when he was first running for governor), from the Noguchi filing system to natural landscaping to cell phone noise and compulsive hoarding. Throughout, the authors profile people and businesses and systems that have profited from the introduction of some degree of some type of messiness.

"...we argue that there is an optimal level of mess for every aspect of every system. That is in, in any situation there is a type and level of mess at which effectiveness is maximized, and our assertion is that people and organizations frequently err on the side of overorganization. In many cases, they can improve by increasing mess, if it's done in the right way. At a minimum, recognizing the benefits of mess can be a major stress reducer--many of us are already operating at a more-or-less appropriate level of mess but labor under the mistaken belief that we're failing in some way because of it."

A Perfect Mess is an interesting book, written for the general reader in perfectly comprehensible prose. The authors' thesis won't necessarily surprise readers. If you think about it, it's obvious enough that there must be some optimal level of order for every situation. But it's not so much the conclusion that matters here as the guided tour through the messy worlds of city planning and hardware stores and trombone tuning and so on: you'll almost certainly learn something along the way, and in the end you may feel a little better about letting the dishes pile up.

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Minggu, 16 Maret 2014

[Q645.Ebook] Ebook Download Neuroepistemology, by Yuri Zambrano

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Neuroepistemology, by Yuri Zambrano

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Neuroepistemology, by Yuri Zambrano

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Neuroepistemology, by Yuri Zambrano

The Epistemologic study of the mind-mind problem (Mind-brain / ToM) and conscious cognition, can apply the "Theory of Neuronal Epistemology" (TNE) based on backpropagation of specific neural networks. For operating in functionalist terms and in a cognitive way, the TNE is supported by a connectionist model holding the algorithmic equation that includes probabilistic features, spatiotemporal units, computational components and fractal-geometric-tensorial variables. The main arguments of the TNE deal with the study of diverse neuronal lineages and their sophisticated specialization (Neuronalism and the "neurons knowledge"). A second argument is the "Protein Epistem" determining this specialization degree, and the third is associated with connectionism. The essential unit of the TNE formula is the Fractal Coincidental Pattern (FCP) used for evaluating the multiple-vectorial probabilities of this "small world" during the quantal release of neurotransmitters.

  • Sales Rank: #6080017 in Books
  • Brand: Brand: lulu.com
  • Published on: 2012-10-08
  • Released on: 2012-10-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.69" h x 1.56" w x 8.26" l, 3.60 pounds
  • Binding: Paperback
  • 692 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
This is an amazing, quite unorthodox, creative and depictive book!!!!.
By Amazon Customer
The best I've seen so far in my 10 year career period in the field of Neuroscience. This book cleary highlights or redacts the most representative theories in the field of consciousness and cognition. It has a spectacular table or figure about the most representative theories of consciousness and even more important how consciousness emerges.
The book describes very well the Neuroepistemological inception as an important necessity in science, as important as philosophy is to science. The whole tenor of the explanation offers a pragmatic resolution of basic and general questions or problems in the field of neuroscience.
The most relevant feature of this book is the theory of Neuroepistemology, it describes with scientific accuracy or precition what it would be the neuroepistemological approach to understand how the brain really works.
The most important neuroepistemological problem is to study the neural networks that structure or build the human self or ego, and confront them with the machines with artificial intelligence. Many scientist believe that machines have the potential to be conscious (Vrg. David Chalmers). Also, it has a very ironic depictive and funny phrase that relates to David Chalmers theory (Do you want to be my Zombie???).
The book accurately addresses the basic states of consciousness and the amplified states of consciousness (also incorrectly called "altered states of consciousness"). Moreover, the book goes one step beyond anything I've ever seen and analyse the existence of the so called "Time Neurons".

You'll really enjoy this book, I don't know who this guy (the author) is (He's not in pubmed), but I really want to chase him and meet him. I'm quite fascinated by his unorthodox approach to study neuroscience and everything, because everything relates to neuroscience, and neuroscience is related to all that is.

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Selasa, 11 Maret 2014

[R323.Ebook] Get Free Ebook The Film Finance Handbook: How to Fund Your Film: New Global Edition, by Adam P. Davies, Nicol Wistreich

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The Film Finance Handbook: How to Fund Your Film: New Global Edition, by Adam P. Davies, Nicol Wistreich

From low budget short film schemes to multi-million dollar international co-productions, this is a vital reference guide for producers, filmmakers, financiers, and their advisors, now fully updated by 40 experts from across the globe. The practice of raising finance is addressed from the basic details to broader concepts and approaches, and information on the incentives and tax breaks offered by 50 countries is included. This resource is packed with invaluable information including details on more than 1,000 funding awards, a glossary of 400 entry film business terms, and a table of co-production treaties. Dozens of original case studies are provided as examples of successful fundraising approaches, as are interviews with such noted film personnel as Oscar-winning producer Jeremy Thomas, Paul Haggis—writer for Crash and Million Dollar Baby—and Jim Gilliam, who raised $300,000 via the web. Packed with valuable contacts, helpful ideas, and decades of experience, this is the complete guide to funding your next big hit.

  • Sales Rank: #1041481 in Books
  • Brand: Brand: Netribution
  • Published on: 2007-09-28
  • Format: International Edition
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 1.06" w x 6.00" l, 1.65 pounds
  • Binding: Paperback
  • 450 pages
Features
  • Used Book in Good Condition

Review
"Really does offer a great deal of information for the independent filmmaker . . . a valuable resource for any filmmaker, whether budding or experienced."  —FilmMonthly.com

"The last version was good but this is in a league of its own."  —Katharine Robinson, Cheeky Monkey Enterprises

"A wealth of information."  —Variety, Cannes Edition

"Quality information . . . makes one feel capable of funding a film tomorrow . . . helpful for anyone starting off the process of funding."  —Business of Film, Cannes Edition

"Incredibly useful and comprehensive."  —Tessa Ross, head , Film Four, on the 1st edition

About the Author
Adam P. Davies is one of the leading authorities on financing films, having been involved in the financing of more than 200 films and the structuring of numerous funds on three continents. Nicol Wistreich is the author of Get Your Film Funded and the cofounder of the film industry portal Netribution.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A bible on the topic
By J. A. Smith
The new global edition of The Film Finance Handbook: How to Fund Your Film is a bible on the topic. Set out in straightforward language the book is an extensive guide for those new to the industry and seasoned professionals alike. For the filmmaker starting out, the book not only guides you - using simple analogies and a dash of humour - through the complex world of film finance, it also considers the important but often overlooked practical areas of research, networking, pitching and negotiating. For the experienced producer it contains a wealth of up-to-date and timesaving information, most notably an exhaustive section devoted to international incentives and an equally extensive global funding directory. The book also includes a very timely chapter on the impact of the Internet on the film industry and explores the financial possibilities offered by this so-called `Seventh Major'. I have not been able to find a book on film finance as comprehensive as this.

4 of 4 people found the following review helpful.
misleading title
By A. Grant Olson
If you're looking for a book that helps you to produce a micro-budget independent film, this one is for you. The book explains how to cut corners, keep costs low, so that prospective money people will be attracted to your project. However, accept for government agencies or foundations, which oftentimes support documentaries, no other sources of funding are available here. If you're trying to find funds for a low-budget, feature-length film, you won't find the answers here. You're still on your own. Suggestions range from tapping your cards to hitting up family and friends. But there are some tips on inexpensive ways to make it seem like a Hollywood movie.

4 of 5 people found the following review helpful.
Not Much Meat, Lots of Bone
By FIlmmakerDude
I really wanted this to have some new updated sources of information, but the book is just hundreds of pages of the same stuff found elsewhere. There are anecdotes and "stories" that somehow are supposed to be examples of how film budgets work, but instead come across as boring and sometimes irrelevant. A good portion of the book deals with territories and information about their respective film commissions, etc. which is okay, but again you can find that somewhere else... I mean who cares about how to sell a film to Fiji Islands?

If you're looking for some really solid budget finance books, you should start with Film & Video Budgets (4th Edition) by Deke Simon, or Film Budgeting by Ralph S. Singleton. These books constitute far superior data regarding budgets.

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